Description
and Prospects / ZAMORA
including several important classics
Der starre Aufbau einer klassisch funktionalen Organisation wird den neuen Anforderungen nicht mehr gerecht
2 Auf andere
erworbenem Wissen und individuellen Vorlieben des Planers fundieren - zusammensetzt
Strategic use of CRM formatIsbn:Softcover - 9783838645421 and Prospects / ZAMORAInhaltsangabe: Abstract: CRM is a ? buzzword? nowadays. This catchphrase has become the revenue driver for the consultants and a nightmare for the people responsible for its implementation. Although this topic receives broad media attention, the presented strategic CRM issues are very fuzzy. Attracted by the enormous revenue potential, there is a vast of ? CRM experts? giving tips on the CRM strategies, which results in a very unclear and even
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